We Can English: Sweden's Biggest Fails Using English in Ads

<p class="p1" ><span class="s1">ADDICTABLE CONTENT</span>

<p class="p1" ><span class="s1">MADE IN THE GOOD OLD SWEDEN</span>

<p class="p1" ><span class="s1">STRAIGHT OUTTA GARDEN</span>

<p class="p2" >Sweden, land of elks, modular furniture and upper-lip tobacco, has a strange quirk &mdash; its love for using English in its advertising, written with no help from native speakers.

<p class="p2" >This freshly-arrived Irish immigrant&rsquo;s natural reaction was to collect as many examples of this terrible yet hilarious English ad copy as possible.

<p class="p2" >Presented here, with the question: <span class="s1">CAN YOU ENGLISH?</span>

<p class="p2" >Paddy Kelly, born in Ireland, has soon spent half his life in Sweden. A longtime writer, published in places ranging from The Irish Times and The Local Sweden to Analog Science Fiction, he now works with coding and innovation in Stockholm.