Breaking Twitter

'An excitable, high-octane account' Independent

In October 2022, Elon Musk marched through Twitter's front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come - brutal mass firings, an exodus of advertisers and 'blue-tick' celebrities and a vicious battle for control.

With unique access to Twitter insiders and Musk's confidants, this is the astonishing story from all sides. Why did Elon launch Twitter's blue-tick system, and how did it lead to the near-collapse of the company's revenue? Will Twitter - now X - survive? How has the constant negative press coverage affected Elon?

With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.

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