[Pressmeddelande från Podimo]
Podimo has reached 1 million paying subscribers globally. This milestone reflects the company’s dedication to supporting local podcast creators, helping them find new listeners and offering the best monetization opportunity in our markets, while in turn providing listeners with access and connection to the most important local stories and voices of the day.
Founded in Denmark in 2019, Podimo has since expanded to six markets in Europe and across Latin America, and continues to show substantial growth across all the markets in which it operates. This early milestone has been achieved through Podimo’s deep understanding of local markets along with the contributions of its strategic acquisitions including Dag en Nacht Media, Tonny Media, and PodAds. Podimo has already become profitable in three of its markets, and expects to grow dramatically by the end of 2025.
One of the key drivers behind Podimo’s success has been its ability to curate and deliver content tailored to the unique tastes and preferences of each region’s listeners. “Reaching 1 million paying subscribers is a massive achievement from our humble beginnings in Denmark, and a testament to our model and strategy of investing in local content and building strong relationships with local creators. By bringing this approach to many markets, we have cemented ourselves as a global player,” said Morten Strunge, CEO and Founder of Podimo. “Many thought podcast subscription was a niche thing. It’s not. 1 million is just the tip of the iceberg, and it proves that the ceiling for this business is incredibly high when we can effectively showcase the right content to the right audience,” Strunge added.
Beyond the Nordics, Podimo is seeing significant momentum in regions like the Netherlands, which launched only 2.5 years ago and is already profitable. “Our growth goes well beyond the Nordics. The majority of our subscribers come from our other markets, where we’re generating 10-15x more revenue per listener than advertising and putting that directly back into creators’ pockets. This is about more than just business—it’s about sharing great content with people and making sure creators get the support they deserve,” said Strunge.
Over the past two years, Podimo has been investing heavily in its product, with significant upgrades to the user interface, resulting in a 45% increase in overall listening on the platform in 2024. Subscribers enjoy 20 hours of content a month, across 3-4 exclusive shows per week. This has been driven by improvements in our personalized recommendations and interactive community features including comments, in-show emojis, polls and fan profiles.
As Podimo continues its upward trajectory, the company remains focused on innovation and content quality. Podimo’s future includes further investment in local talent along with in-depth narrative formats, deeper integration of product features, and expansion into new markets. “Our mission is to become the go-to destination for spoken audio entertainment and preferred partner for creators, and we’re confident that we’ll continue to reach new heights as we evolve.”
About Podimo:
Podimo is a subscription-based podcasting and audiobook service available in six countries across Europe and Latin America, and was Fast Company’s “Most Innovative of 2024.” We offer a wide range of local-language spoken audio entertainment through award-winning exclusives and originals, audiobooks, as well as your favorite podcasts available on all platforms. With a focus on local stories and diverse voices, we are committed to giving creators more opportunities to earn revenue and develop their audience, resulting in more and better content for listeners. The app offers a personalized audio experience including interactive community features, and can be enjoyed on iOS and Android, iPad, CarPlay, as well as on web player at podimo.com.
