Key Marketing Skills
| Författare | |
|---|---|
| Förlag | Studentlitteratur AB |
| Format | Häftad |
| Språk | |
| Antal sidor | 386 |
| Vikt | 0 |
| Utgiven | 2004-01-15 |
| ISBN | 9780749442989 |
A complete action kit for turning marketing strategy into marketing reality. Not just another "introduction to marketing", Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context. Taking you step-by-step through the entire marketing planning process, Peter Cheverton shows you how to:
- conduct a market audit;
- build your marketing strategy;
- prepare a robust marketing plan;
- develop a unique value proposition;
- build alignment througout the supply chain;
- implement your plan through the marketing mix.
Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models.
Läs mer om boken på studentlitteratur.se
- conduct a market audit;
- build your marketing strategy;
- prepare a robust marketing plan;
- develop a unique value proposition;
- build alignment througout the supply chain;
- implement your plan through the marketing mix.
Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models.
Läs mer om boken på studentlitteratur.se
